July 24, 2012 (PLANSPONSOR.com) - ING U.S. released a new
mobile game application designed to help build investment and retirement
planning awareness for consumers.
The app, called STRUCT, allows players to work
with various building materials that symbolize different investment categories —
steel (cash), wood (bonds) and glass (stocks) — as they build increasingly
complex towers, or “structs.” Three main characters, called the build crew, correspond
to a unique investor style: aggressive, moderate and conservative. A fourth crew member
is a wild card, representing both market opportunity and risk. Through crew selection
and game objectives, metaphors about saving and investing are conveyed that parallel
the concepts of risk, diversification, goals and achievement. Crew selection, a
diversified strategy and material handling are critical to a player’s success.
Players of STRUCT
are introduced to each of the 12 game levels by an instruction guide, which provides
tips that challenge the player to work with different building material and
crew members. Each level brings new
complexity, and the right combination of crew, material placement and speed
helps the player score points and unlock achievements. There are also
surprise moves for players to discover — including breakage,
bonus points and the ability to discard a crew member’s building material.
The “Build School” brings the metaphors to life, demonstrating how investor
style and asset classes can impact the outcome, while the game’s glossary helps
to build knowledge of key financial terms.
“We know many individuals need to do more when
it comes to preparing for their retirement. Gaining greater awareness
about accepted investing and saving principles is a critical part of that process,” said Rick
Mason, president of corporate markets for ING U.S. Retirement. “ING U.S. is committed to
developing effective ways that promote financial literacy and help consumers achieve positive
retirement outcomes. By leveraging the popularity of mobile game apps, we believe
STRUCT will entertain users while exposing them to important concepts.”
The app is available for iPhone, iPod touch and iPad on the App Store. More information about the game is available here.