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Feature:Starting Points

Automatically enrolling employees into a 401(k) plan is not right for every employer, but creative implementation strategies can overcome many of its drawbacks

Automatically enrolling employees into a 401(k) plan is not right for every employer, but creative implementation strategies can overcome many of its drawbacks

The reasons for not embracing automatic enrollment—withholding money from employee pay and investing it in a retirement savings plan without first obtaining a signed enrollment form—are readily cited. Employees could subsequently, and with perfect 20/20 hindsight, conclude their plans were not performing well—and sue for damages. Costs could go up, both in the form of additional employer contributions and more account maintenance fees. There are potential legal ramifications (see "The Legal Issues," page 40). Finally, it smacks of Big Brother. As one plan sponsor responded to a recent PLANSPONSOR NewsDash survey, "Who are we to be telling our employees how to spend their pay?"

Not surprisingly, many employers shun automatic enrollment despite its endorsement by the Department of Labor, the Internal Revenue Service, and many plan providers. In our  2005 Defined Contribution Survey  (PLANSPONSOR, November 2005), only about 14% of responding employers said they have embraced it, though the trend was more pronounced among larger employers.

Yet, Unicoi County Memorial Hospital in Erwin, Tennessee, needed only one reason to add an automatic enrollment feature to its retirement savings plans beginning this April: It thought it would be good for its employees. "We only have about 43% of our employees participating in our plans," says Toni Buchanan, chief financial officer of the 48-bed hospital. "Our investment committee decided that, in the best interests of our employees, any new hires would be enrolled automatically to get them involved in the retirement process." The idea that the hospital is somehow usurping employees' discretion over their pay does not fly with Buchanan. "I don't look at it as telling people what to do with their money," she says. "I think we're trying to look out for them."

Buchanan says the new feature applies to both the 403(b) plan the hospital operates for its own employees and the 401(k) plan it operates for a hospital-owned physicians office. Together, the two operations employ about 260 people and have about $3.5 million in retirement plan assets. The hospital is setting the deferral rate for its automatically enrolled participants at 3% of their salary, and kicking in 4% on its own.

Like Unicoi County Memorial, Morrison Textile Machinery Co. in Fort Lawn, South Carolina, had employee interests in mind when it introduced automatic enrollment to its 401(k) plan in January, says Lindell Robinson, chief financial officer. The owners of the privately held 120-employee enterprise had several objectives, Robinson says. "However, the primary reason was to benefit the employees. This is the retirement option we offer, and we feel an obligation, as people work through their careers here and ultimately retire from here, to be sure they have something they can rely on." Retirement plan providers say this paternalistic view is common among employers now embracing automatic enrollment, a plan feature that started to take root in the late 1980s but only began gaining broad appeal in the past several years, largely due to a series of government endorsements. The Internal Revenue Service issued a revenue ruling in 1998 that explicitly allowed automatic enrollment for new hires, then followed up with another ruling in 2000 that expanded that blessing to other defined contribution plans, including 403(b) and 457 plans, and to current as well as new employees. That same year, then-Secretary of Labor Alexis Herman and then-Treasury Secretary Lawrence Summers issued a joint statement encouraging employers to embrace automatic enrollment. "With a lot of the early adopters, it was more to deal with discrimination-testing issues," says Cynthia Hayes, head of employer plans for Merrill Lynch & Co.'s Retirement Group business. "Over the last 12 months, it's become more of a paternalistic issue for many plan sponsors; they believe it's the right thing to do for their employees."

Jeff Crenshaw, a principal with CapTrust Financial Advisors in Charlotte, North Carolina, says he encourages all of his plan sponsor clients to embrace automatic enrollment. He estimates 80% have done so or are in the process. "I haven't had any say no," he reports. "I have had them say 'Give us more time.'" The biggest concerns among those who are being cautious, he says, revolve around the appropriateness of taking money out of an employee's paycheck without her consent and deciding how to invest it on her behalf. Numerous surveys—including several by the Profit-Sharing/401(k) Council of America and Hewitt Associates' "2005 Trends and Experiences in 401(k) Plans"—show that more than half of employers who implement automatic enrollment still default contributions into a stable value or money market fund, with the remainder typically choosing balanced stock and bond funds.

Clare Bergquist, director of service strategies for plan provider Charles Schwab & Co., says that, historically, employers have favored "safe" stable value and money market options on the theory that participants who do not lose any principal will be less likely to sue them. Early proponents of that approach also operated under an assumption that the investment was a starting point for newly minted participants who would soon become engaged with the retirement accounts that had been established on their behalf. Subsequent research has indicated that participants who are automatically enrolled are no more inclined to rebalance those portfolios than those who take the time to fill out the form. Nor do many ever bother to increase their contributions beyond the default rate established by their employer, many of whom set the rate at 3% of salary—a figure that became popular after the IRS used it as an example in its 1998 revenue ruling.  

For plan sponsors, then, the issue becomes not how should the deferral be invested for the long term, but how should it be invested prudently for the duration of the account? In that context, investment professionals generally argue that "safe" investments such as stable value and money market funds, when they are the only asset in a portfolio, do investors a disservice by robbing them of the growth opportunities afforded by a more diversified portfolio that includes stocks. Oregon Steel Mills, Inc., ofPortland, Oregon, a Schwab client, defaults automatically enrolled participants in its 401(k) plans into target-date lifecycle funds - specifically one of four of Schwab's Managed  Retirement Trust Funds . "I think they're better from a participant standpoint," says John Worcester, the company's manager of compensation and benefits, "because of the way they're professionally managed and have assets allocated in an intelligent way." Oregon Steel operates two 401(k) plans: one for union and one for non-union employees. Together, they have about 1,400 -active participants and $73 million in assets.

Some employers also push the automatic enrollment envelope by selecting initial deferral rates that exceed the 3% of -salary still favored by most plan sponsors, even though the IRS issued a general information letter in 2004 clarifying that the default deferral rate can be any amount permissible by plan design within Internal Revenue Code limits. Morrison Textile Machinery, a CapTrust client, sets the deferral rate for its automatically enrolled plan participants at 6% of salary so they get full advantage of the company's matching contribution of 50% on the first 6% of salary. Oregon Steel defers 4% of salary for automatically enrolled non-union employees, which the company matches dollar for dollar. Its union employees enrolled automatically get a 2% deferral rate and 1% company match, but also benefit from what Worcester calls a "generous" defined benefit plan.

Supporters of automatic enrollment say there are creative ways to get around many of the concerns that sponsors cite when rejecting the concept. Those concerned about taking the participation decision out of employees' hands, for example, can beef up their communications effort to make sure employees know about the automatic enrollment feature and the benefits of plan participation, as well as their right to opt out. Sponsors also can delay the timing of the actual enrollment process so that employees have ample opportunity to take action. At Morrison Textile Machinery, for example, new employees are told about automatic enrollment when hired, but are not actually enrolled until six months later. At Unicoi County Memorial Hospital, the waiting period is 90 days. Hayes says one large retailer using automatic enrollment waits two years before defaulting workers into its plan, partly to avoid the problem of being left with thousands of small account balances to maintain. Turnover is high among retail workers, particularly during the first two years of employment. Hayes also notes that, if the cost of the employer match is a concern, plan sponsors can delay implementation of those contributions.

More broadly, Hayes argues that automatic enrollment plans should be complemented by features that automatically and periodically increase participants' deferral rates and either provide advice or automatic investment selection.  

While automatic enrollment may not be right for every 401(k) plan (see "Is Auto-Enrollment Right for You?" above), innovative plan design can mitigate many of the challenges. There is no question that it can boost participation rates, improving the retirement outlook for employees who otherwise might not accumulate any nest egg at all. At Oregon Steel, for example, automatic enrollment has pushed participation in its union plan to about 60% of eligible employees from 47%, and in its non-union plan to about 82% from 50%. The broader question plan sponsors must ask themselves is whether automatic enrollment alone is enough to ensure a successful 401(k) plan. It is not.

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