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Feature:POST-RETIREMENT: Annuities: The Next Generation

Providers seeking to make products more affordable and flexible for 401(k) participants

Providers seeking to make products more affordable and flexible for 401(k) participants

"It is important that annuities are available to people who are retiring," says David Wray, president of the Profit Sharing/401(k) Council of America, "but I do not think that the cost-benefit analysis justifies having annuities in a 401(k) plan."

First, Wray says, the fiduciary decision on annuities carries with it an unusual and very high benchmark, the "safest annuity" standard. "Normally, a fiduciary in a defined contribution plan has to go through a 'prudent' decisionmaking process, but there is no tie to the results," Wray says. "When you have to have the 'safest' annuity, that is not a process; that is an outcome. We have gone from a process-based standard to a result-based standard. The fiduciary liability is substantially higher."

Second, Wray says, the federal government has stringent rules for employers about things like communicating with employees about annuities offered through a plan. "If you do not follow them precisely, the IRS can fine you," he says. "There have been companies, acting in good faith to communicate with employees, that have been fined by the IRS or put through the wringer."

Then, given those two realities, there is the kicker. "Virtually no employees choose annuities when they are offered," Wray says. "Most people do not want to take 100% of their retirement savings on day one when they retire and put it into an inflexible program. It leads you into a certain financial situation for the rest of your life. People's situations are very different, and annuities are very generic."

The upshot, says Wray: "Clearly, people need new alternatives as they move through the straight-out accumulation phase to the payout phase." Several companies are trying to address that need, and this story looks at three examples.

Employers including IBM Corp. have been drawn to the annuity marketplace created by Minneapolis-based Hueler Companies, Inc. Participants input some basic information about themselves, and get back price quotes from the companies bidding for the business as well as details on each provider's terms. They can buy annuities in increments over time rather than all at once if they want.

Hueler President Kelli Hueler saw the flaws in the annuity market as it had existed. "The reason that annuitization-takeup rates have been so low is because of the lousy way they have been offered," she says. "It is all or nothing, take the cash or annuitize it. They take the cash, and then they end up in the retail market for annuities. So, they get lousy pricing."

Navigating the annuity market on your own is hard, due to rapidly changing prices and the product's complexity. The insurance company that offered the best price yesterday might be at the median or below today, Hueler says. "You cannot go to one or two issuers and negotiate a best-price contract and be assured that it is truly the best price," she says.

Hueler started offering the marketplace in cooperation with Hewitt Associates LLC in fall 2004. Now there are eight insurance companies on the platform, and Hueler can do the offering directly with sponsors or through a 401(k) service provider. More than 60 employers currently use the platform for their participants, she says, adding that it can be utilized by any sponsor and not just those that have an annuity feature within their plan. Providers do not pay to be on the platform, she says; the company makes its money from the flat fee that participants pay. Hueler now works with CitiStreet in addition to Hewitt, she says, and expects to announce other new ties in 2006.

"The Hueler model whacks the price down a long way, and it is totally flexible," Wray says. As for whether it solves the fiduciary-liability problem, he says, "That is a gray area. It is not a settled issue."

Meanwhile, Wray says, insurers are coming up with their own new ideas. "When 99% of people are not buying a product, the product needs reworking," he says, "and the insurance companies are reworking their products. In the next few months, we will see lots of new ideas."

Why have so few 401(k) participants opted for annuities offered by insurers up to now? "People do not make decisions the way they are being asked to make decisions with annuities now," says Spencer Williams, senior vice president of the income management group at MassMutual Financial Group in Springfield, Massachusetts. "You have just spent 30 or 40 years accumulating money. You feel wealthy. Then, there is this all-or-nothing decision: Would you like to annuitize today?" People want to talk to an advisor, he says: "They are not prepared to make a single, large-dollar decision without that kind of counsel."

MassMutual plans to introduce a new offering in April aimed at addressing both of those issues. For participants, it "essentially mimics that pension-making ability," Williams says. They can get a single account that includes both an investment component with a series of model portfolios as well as an income component with a flexible immediate annuity, which can be bought in small batches over time. The separate elements of the program already exist, he says, but the new part is "putting it all on one platform."

"The flexibility is huge," Williams says. "Laddering annuity purchases can deliver 30% to 40% more income to [participants] on a relatively safe basis than if they do systematic withdrawals from their 401(k) plan."

The offering also includes access to an advisor who will do an initial personal assessment and then an annual review with the client. The client will also have "unlimited access" to follow-ups with the advisor, Williams says.

The future may see another insurer introduce a product based on the GRInS (Genuine Retirement Income Security) future-income annuity concept developed by Retirement Engineering, Inc. The current setup for offering annuities has two basic problems, says Francois Gadenne, president and CEO of the Boston-based company. "One is the crashing wave of [Baby Boomer retiree] money that may exceed the capacity of the industry. The second thing is, we know that annuities do not sell. The problem with annuities is that they take control away from you."

The trademarked GRInS concept aims to allow participants to accumulate an income floor under their retirement income. "What we have created is a family of product concepts with a daily price for a unit of income," Gadenne says. "I see the price for a dollar of monthly income 20 years from now is $67. I say, 'I will buy $10,000, or 10,000 units worth of it.' The idea is, 'Let's create a product that allows you to build pension-like income as you accumulate.'"

The company has yet to see its idea picked up by an insurer and introduced to the market. Gadenne declines to offer specifics beyond saying, "We are in discussion with various companies."

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Judy Ward
editors@plansponsor.com

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