Magazine

UpFront | Published in June 2017

The Most Cost-Conscious Generation

It is important for employers to understand differences in generational cohorts to better adapt to a changing work force,

By PLANSPONSOR staff | June 2017

Millennials are more likely than Baby Boomers and Generation Xers to become engaged in making health care cost decisions, according to a new study from the Employee Benefit Research Institute (EBRI).

It is important for employers to understand differences in generational cohorts to better adapt to a changing work force, the study says. For instance, employers may need to engage Millennials differently than older generations because of the younger group’s different expectations and experiences regarding health care and health coverage as an employee benefit.

Employers should better understand how different workers may react to different plan design features and other efforts to engage them concerning their health and use of health care services, EBRI concludes.

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