Paper Touts Advantages of Improved Benefits
Communication
April 7, 2009 (PLANSPONSOR.com) - A new white paper
released by Colonial Life suggests a strong benefits
communication plan can lead to greater employee satisfaction
and a stronger bottom line for businesses.
Colonial Life contends that employers who discount
the value of communication risk wasting their company's
considerable human capital investment. According to a
press release, the report shows that employers can expect
to realize key business and competitive advantages when
they implement a strong benefits communication and
education program, including decreased turnover, enhanced
recruiting, increased enrollments, reduced benefits
administration, more engaged and loyal employees, and
improved productivity.
Research findings revealed in "Benefiting the
Bottom Line: How a Strong Benefits Communication and
Education Strategy Helps Drive Business" include:
-
90% of employers surveyed agree it's important
to their business that employees understand and
appreciate their benefits, but only 21% say their
employees actually have a good understanding of
them.
-
94% of employers are interested in gaining
access to resources to help educate employees about
benefits.
-
90% of employers said having one-to-one
meetings significantly improves employees'
understanding of their benefits.
-
85% of employees feel happy about their
benefits enrollment when their employer gives them
all the resources needed to make informed
decisions.
The announcement said the paper also outlines key
considerations for employers when creating or improving
their benefits communication, including interactivity,
one-to-one support, multiple touchpoints, convenience,
and engaging employees throughout their employment
lifecycle.
Effective benefits communication strategies do not
have to add expenses or administrative burdens for
employers, according to the paper.
The white paper is
here
.
Rebecca Moore
editors@plansponsor.com