This is a 22% increase from the 2011 asset level of $46.4 billion.
Most survey results that have been published suggest that the overall percentage of plan sponsors that have already implemented a custom target-date strategy to be about 10%. However, there is bifurcation in the market, in which plans with more than $1 billion in assets are more likely to use custom target-date strategies than plans with less than $1 billion, according to the research report “The State of Large and Mega Defined Contribution Plans: Investment Innovation and the Plan Sponsor Perspective.” Cerulli estimates that there is $139.5 billion in target-date assets in the mega market segment.
Plan sponsors in the high end of the mega market (greater than $5 billion in plan assets) have more resources to focus on the defined contribution plan, and, therefore, are more likely to implement custom target-date funds and/or retirement income products.
"We believe that plan sponsors will add custom target-dates at a rate of 2% per year for the next two years," said Kevin Chisholm, senior analyst and lead author of the Cerulli study. "The use of custom target-date funds provides access for DCIO [Defined Contribution Investment Only] asset managers to the growing pool of DC assets. In addition, these products also allow new asset managers to participate in this market, outside of the few that have dominated the space since the Pension Protection Act of 2006 blessed these funds as Qualified Default Investment Alternatives (QDIAs)."