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The study found personalized, benefits-related content can improve worker attitudes toward the value of their overall benefits package, which contributes to engagement. More than nine in 10 workers are interested in receiving personalized recommendations about benefits and coverage levels. Content that is targeted to a worker's background, life stage or even household can allow workers to make more informed decisions about their benefits and ultimately lead to greater confidence that they have made the right decisions. Delivering benefits communications and enrollment services in the channels most preferred by workers also contributes to higher perceived value and engagement. While receiving information online remains the preferred enrollment channel, employees have a clearer sense of benefits satisfaction when they are provided the option of selecting their own channel of enrollment (score of 7.4). This helps employees project more confidence in the benefits that they select, thus contributing to greater loyalty and engagement and a higher BVI score. In addition, this segment of employees also tends to have a longer tenure with their employer, places greater value on their benefits and is predicted to have an increased likelihood working at this company one year from now. Helping workers make better decisions about their employee benefits also improves their perceived value and satisfaction of benefits overall (score of 8.5). The full research study can be downloaded from www.aboutemployeebenefits.com/workplace/.
The study found personalized, benefits-related content can improve worker attitudes toward the value of their overall benefits package, which contributes to engagement. More than nine in 10 workers are interested in receiving personalized recommendations about benefits and coverage levels. Content that is targeted to a worker's background, life stage or even household can allow workers to make more informed decisions about their benefits and ultimately lead to greater confidence that they have made the right decisions.
Delivering benefits communications and enrollment services in the channels most preferred by workers also contributes to higher perceived value and engagement. While receiving information online remains the preferred enrollment channel, employees have a clearer sense of benefits satisfaction when they are provided the option of selecting their own channel of enrollment (score of 7.4). This helps employees project more confidence in the benefits that they select, thus contributing to greater loyalty and engagement and a higher BVI score. In addition, this segment of employees also tends to have a longer tenure with their employer, places greater value on their benefits and is predicted to have an increased likelihood working at this company one year from now.
Helping workers make better decisions about their employee benefits also improves their perceived value and satisfaction of benefits overall (score of 8.5).
Rebecca Mooreeditors@plansponsor.com