Shilling Seals BASF Pension Communications Contract
30 August 2012 (PLANSPONSOREurope.com) - Shilling Communication will introduce branded communications for the first time following its successful bid to increase staff engagement at chemical company BASF’s UK operations.
Kate Frost, director at Shilling Communications, told PLANSPONSOR Europe that BASF has sought a “joined-up approach” to communications for a number of its different pension schemes.
“They have got a number of companies that merge in under the BASF banner so they want consistency of style and approach across the different pension arrangements so we will bring in new pension scheme branding and a new approach to the design of the literature which links into the corporate advertising of BASF,” she said.
“We have put together a strategy already and have gathered input from members about their current level of understanding of what they are looking for from communications and building a communications journey from them joining BASF to retirement.
“New websites are being developed at the moment. They are not doing social media at the moment but if there is input from members that says that is what they need then obviously we would consider it.
“There will be lots of personalised communication as well as a segmented approach. Depending on where somebody is on their retirement savings journey there will be a different approach and the messages they will receive at those different stages.”