October 31, 2012 (PLANSPONSOR.com) – The Principal Financial Group and Live Healthy America joined forces to create wellness programs, employee wellness challenges and online tools.
The goal is to improve healthy habits and physical activity at work forces nationwide.
“By bringing together the capabilities of both companies, we’re able to bring to market a new type of wellness program that has all of the elements of our research-based, comprehensive programs with a fun and engaging approach,” said Lee Dukes, president of Principal Wellness Company, a subsidiary of The Principal Financial Group. “Through this new relationship, we’re expanding the scope of services we can jointly offer, which will further enhance the impressive outcomes our clients experience today.”
Employers offering year-round workplace wellness programs from The Principal will be able to engage employees with tools including team-centric campaigns, fitness trackers, recipes and coaching videos from Live Healthy America. Specializing in making wellness activities social and engaging, Live Healthy America provides wellness challenges in which employees can connect personal interests, goals and activities. These challenges focus on weight management, physical activity and nutrition and drive increased engagement, health education and improved morale among employees.
“Integrating the Live Healthy experience with clinically proven Principal wellness programs produces an opportunity to grow with our current family of customers and engage in a wider spectrum of health resources and comprehensive offering,” said Troy W. Vincent, CEO of Live Healthy America. “This collaboration is an opportunity to not only provide an avenue of cost-savings, but also build an employee retention and cultural enhancement tool for our customers.”
For more information, visit www.principal.com and www.livehealthyamerica.com.