Fidelity Launches Health Marketplace

The marketplace offers an integrated health, wellness and financial solution for small and midsized companies.

Fidelity Investments has launched Fidelity Health Marketplace, which offers one-stop access to health and wellness benefits to small and midsized businesses and their employees.

Fidelity Health Marketplace lets employers choose from an extensive network of national and regional medical, dental, vision, and life benefits in addition to tax-savings options and access to wellness tools and programs.

Fidelity offers full-service support beginning with assisting clients in determining the right plans to offer their employee base. The marketplace includes a decision support tool to help employees select benefits while also creating an integrated experience with Fidelity NetBenefits, with access to all their health and financial benefits, including the Fidelity HSA.

The platform uses hCentive’s WebInsure Benefits private exchange technology platform, which offers integrated enrollment and preconfigured connections to a network of insurance carriers and a range of health and other ancillary benefits.

“We are pleased to be launching Fidelity Health Marketplace to bring the next evolution of the private health exchange model to small and midsized employers and their employees,” says Joe Laurin, president of Fidelity Health Marketplace. “Today, technology helps us to do almost anything online and benefits should be no different, regardless of a business’ size. We’ve created a user-friendly online experience that centralizes all of an employee’s health benefits in one place while alleviating the burden of benefits administration and expanding choice for this under-served market.”

More information is available at