Rob BañuelosSenior Vice President, Health Benefit Solutions — National Sales Manager, Bank of America Merrill Lynch
Rob Bañuelos is a senior vice president and national sales manager for Health Benefit Solutions, a unit within Bank of America’s Global Wealth and Retirement Solutions. In this role, Rob leads a team of sales consultants who are responsible for new business development and strategic consulting for Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), and Retiree Healthcare products for some of the most prestigious Fortune 500 companies. Rob joined Bank of America in 2008 and has over 23 years of experience in the healthcare industry and as a sales and client relations executive. He is an active member of the HSA Council. Prior to joining Bank of America, Rob served as vice president of consumer-directed healthcare at CVS/Caremark. He also served as the area vice president for the southeast region, managing sales and strategic accounts for CVS/Caremark’s large employer group clients. Rob earned a Master’s Degree in Health Care Administration from Emmanuel College in Boston and is a retired veteran of the United States Navy.