SURVEY SAYS: Does your company use targeted financial and retirement savings messaging to employees?

Targeted, or personalized, messaging to employees—encouraging employees to save for retirement, to save more or addressing other financial issues they may be facing—has been touted as a way to improve employee financial security and their ability to save adequately for retirement.

However, a recent survey found 57% of employees do not want their employer to send personalized messages to people facing important financial decisions, and 50% do not think it is the role of an employer to send personalized messages to people who are not saving enough for retirement.

 

This week, I’d like to know, does your company use targeted financial and retirement savings messaging to employees, and if so, is it helping to improve employee retirement savings?

 

You may respond to this week’s survey by 6 p.m. Pacific time today at https://www.research.net/r/NBFTSTK.