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ICMA-RC Adds Retirement Virtual Reality to Mobile App

The financial services company is enhancing its mobile app with virtual reality and animation features.

By Javier Simon editors@plansponsor.com | September 16, 2016

ICMA-RC recently updated its mobile application to offer two new components.

One provides a brief virtual reality tour offering a glimpse into the moments of three public sector employees, the firm says. By clicking on an enroll button on the video’s interface, users can sign up for services as permitted by their employers. The video can also be viewed via custom, mini virtual-reality glasses being distributed at various ICMA-RC events and conferences.

Second, a “My Retirement Dreams” animation feature allows users to create personalized views of their future selves in retirement. Users can also share the animation via social media providing an opportunity for others to start thinking positively about retirement as well, the firm says.

ICMA-RC says both features have proven popular during its ongoing RealizeRetirement tour, designed to influence public sector workers to start thinking positively about retirement.

"The first several months of ICMA-RC’s RealizeRetirement Tour have been a tremendous success, and this is a way to build upon those results,” says Gregory Dyson, senior vice president and chief operating officer at ICMA-RC. “By making innovative technology from the tour broadly available to local and government workers through our mobile app, we are able to expand our reach and motivate users to think about and plan for retirement in a fun, interactive way.”

The ICMA-RC’s mobile app can be downloaded via Google Play and the App Store. The RealizeRetirement tour will continue through November 2016. More information about these events can be found online here.

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