Canadian Women Investors Hold Fast to Asset Allocation

October 3, 2002 ( - Some 56% of Canadian women responding to a survey said they have held fast in their investments despite the lingering bear markets and not changed the asset types in which they invest.

The 2002 TD Wealth Management Female Investor Poll found that 72% of the respondents said they also were still comfortable with the same level of investment risk.

But pondering the overall volatile investment scene nevertheless gives many the willies these days, according to the survey. Researchers found that 55% of respondents have lost confidence in the stock market.

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The women in the survey may be sticking to long-term investment time horizons, but many are doing so without having prepared a formal financial plan or determined their financial goals, the survey found.

Some 49% told pollsters that they have money in the markets without an investing plan (57% don’t know how much they will need to retire, for example) and only 3% classified themselves as expert investors.  

The respondents may not have prepared a comprehensive plan guiding their investment, half of the women pointed to chopping away at their personal debt loads as their top money priority.

Finally, when it came to financial dreams abandoned during the recession, 56% of those who admitted giving up on achieving a dream said vacation plans were the first to get the ax in their house.

The poll was conducted between August 14 and August 26, 2002 and involved 904 Canadian women 25 to 69 years old.