Captain Contributor Rescues Open Enrollment

Datapath has created a virtual superhero to guide employees through the benefits enrollment experience.

Datapath has created a virtual superhero to guide employees through their benefit programs to help them conquer personal challenges and achieve financial wellness.

Navigating the complexity of employer benefits can be challenging for many employees, but DataPath—a provider of financial and administrative technology—is sending a superhero to the rescue.

Captain Contributor, an interactive program starring a caped superhero, guides employees through their companies’ benefit programs while helping them achieve tax advantages. In the form of a virtual comic, workers can learn how to utilize their benefit accounts to achieve financial wellness. The firm says it launched its program after finding that superheroes and comics hold wide appeal among all demographics.

“We released Captain Contributor in early summer to allow plenty of time for adoption prior to enrollment season,” says Bo Armstrong, DataPath’s head of marketing. “But its popularity is already exceeding expectations. Due to demand, we had to accelerate our expansion timeline.”

Captain Contributor initially covered flexible spending accounts (FSAs) and health savings accounts (HSAs), but now it also offers education about health reimbursement accounts (HRAs), qualified small employer HRAs (QSEHRAs), and transit accounts.

the tool includes videos, comic books, fact sheets, communications templates, promotional items, and sales support accessories. Captain Contributor also updates his own website, weekly blog, and social media accounts across Facebook, Twitter, Instagram, and LinkedIn.

DataPath says its future expansion plans include adding additional characters to the Captain Contributor universe and creating new comic book editions for existing benefit account types. The firm is also developing materials regarding COBRA benefits.