Citistreet Makes Web-based Benefits Service More Customized

October 11, 2007 ( - CitiStreet has launched a service that the company said makes Web-based benefits interaction for plan participants easierand offers more opportunities for personalized communications.

According to a press release, the site opens with messages created by consulting plan sponsors for a retirement plan and there are also participant-specific messages based on demographics, savings trends and other characteristics.  

Examples of participant-specific messages include, according to the company:

  • A young participant who has had all of his or her savings in a default income fund for some time would get a message about diversification, along with links to guidance and action in that area.
  • Another participant might be notified about annual enrollment for health and insurance benefits.

“A major feature of the design is a new consolidated view of all retirement and health benefits, including personalized links so the participant may take immediate action without searching through the site,” said Dave Tolve, CitiStreet executive vice president of product development, in the press release. “It can serve as a company’s integrated retirement and health and welfare portal that connects participants to plan services provided by CitiStreet, or those of other service providers to CitiStreet customers.” 

The company said the Web site also includes:

  • improvements in navigation and design,
  • personal investment performance analysis over any reporting period;
  • a savings calculator;
  • direct links to retirement advice;
  • real time market updates; 
  • a personalized investment watch list; and
  • market snapshots from Dow Jones.