According to a news release from Context Marketing, 52% said they are most concerned about health care issues, including pharmaceutical costs. Nearly four in 10 (38%) cited outsourcing of jobs as the issue keeping them up at night.
Otherwise, 61% cited gas prices as their top concern and Terrorism was third at 42%. Avian flu, which has received considerable media attention in recent months, was ninth on the list.
“Consumers seem to be saying that the issues they confront on a daily basis are more troublesome than the larger, potentially more serious risks that have a much lower probability of happening,” said Bob Kenney, president of Context Marketing, in the news release.
The worrisome issues listed in order included:
- Gas Prices (61%)
- Health care (52%)
- Terrorism (42%)
- Jobs Outsourcing (38%)
- AIDS, Cancer (35%)
- Immigration (28%)
- Obesity (27%)
- Natural Disasters/Global Warming (tie) (24%)
- Avian Flu, Mad Cow (21%)
- Homelessness (20%)
The survey was conducted in late January 2006 and included 302 consumers between the ages of 18 and 64.