Principal Offers Women's Communications Teleconference

July 24, 2006 ( - The Principal Financial Group is offering a teleconferencing class, teaching female business owners how to communicate with employees, clients and partners more effectively.

Principal made the announcement in a news release that it would offer the no-fee class, Now Hear This! – Lessons on Effective Listening, August 29 at noon  CDT.

According to the announcement, the class will advise female business owners on the importance of effective communication for their organization’s bottom line and how to quickly improve their own listening skills.

Principal said that few executives have time to analyze their listening style and consider how it affects those around them, suggesting that listening effectively to the needs, frustrations and ideas of employees, clients and partners is paramount to breakthrough growth within an organization.

“Listening is a key and underutilized business tool that can benefit an organization greatly if leaders go beyond simply being present for a conversation,” said Michelle Swanda, corporate marketing manager of Principal. “This class will teach women business owners how to listen to frustrations and ideas within the workplace and become better communicators.”

Speaker Judith Glaser founded Benchmark Communications, a firm that works with CEOs and their teams on competitive challenges. More information on the seminar is at