Product & Service Launches

Pontera, Snowden Lane Partners Announce Integration Partnership to Leverage 401(k) Management Technology 

In a new partnership between Fintech company Pontera and wealth advisory firm Snowden Lane Partners, Snowden’s advisers will have access to the Pontera toolkit to manage their clients’ 401(k)s, 403(b)s and other held-away accounts.

By leveraging Pontera’s platform, which includes products for rebalancing, compliance and billing, Snowden Lane will be “equipped with a holistic assessment of their clients’ financial portfolio” to assist with improving their long-term financial outcomes, the firm said in a statement.

Paychex and SoFi at Work Join Forces to Expand Financial Well-Being Offerings 

Paychex Inc. announced a new partnership with SoFi to bring the financial well-being resources and solutions of SoFi at Work to users of Paychex Flex Perks, an integrated digital marketplace within Paychex Flex that offers a variety of lifestyle benefits aimed at enhancing employee health and wellbeing.

Through Paychex’s digital marketplace, employees of Paychex customers will now be able to seamlessly connect to SoFi’s solutions to support their journey to financial independence.

“We are pleased to announce our Paychex Flex Perks partnership with SoFi to provide access to personal finance benefits for employees of our clients at no cost to the employer to help their employees prepare for the future,” said Cory Mau, Paychex vice president of corporate strategy, business development and investor relationships, in a statement.  

Unlimited Rolls Out Two New Hedge Fund Replication ETFs 

Investment firm Unlimited has launched two new actively managed ETFs: the Unlimited HFMF Managed Futures ETF, ticker(HFMF, and the Unlimited HFEQ Equity Long/Short ETF, HFEQ, offering investors exposure to managed futures and equity long/short hedge fund strategies, respectively.

The new strategies will allocate assets across a diversified basket of ETFs and exchange-listed futures contracts, adjusting dynamically based on evolving market conditions, according to information from Unlimited. The launch expands Unlimited’s ETF roster to cover the primary hedge fund strategy sectors. 

The firm, founded in 2022, uses proprietary technology to create and run strategies to offer lower-cost access to the standard fee structure charged by advisers of private funds. The structure generally includes a 2% asset-based management fee, in addition to a 20% performance fee charged on profits.