PLANSPONSOR: You have a long history in the retirement industry. How have you seen it change, and what’s catching your attention today?
Sandy McCarthy: Over time, the end goal has largely stayed the same—we all want to ensure successful retirement outcomes. But there have been changes in at least three areas. One is consumer demographics and behavior, especially as Millennials have moved into the workforce and forced us to think harder about how we connect with them. Another is technology, which has changed both how we communicate with retirement plan participants and the products and services we’re developing to help them achieve their goals. Finally, there’s the ever-changing regulatory front.
PS: How are consumers behaving differently? Are their expectations different than they were 10 or 20 years ago?
McCarthy: Participants today are more focused on information, and are more capable of honing in on what is meaningful to them. They’re also more focused on their overall financial health. As a result, we’ve become much more specific in the way we deliver content. We’re much more focused on customizing information for individual audiences, even as we look more broadly at helping them consider their total financial wellness.
PS: What challenges—or opportunities—do these changes present for plan sponsors?
McCarthy: To the extent they embrace data and technology and all the new tools now at their disposal, they have a clear opportunity to drive better retirement outcomes for their employees. Many of our plan sponsor clients have seen increased participation and deferral rates, for example, because they took the time to understand their audience and work with us to design their plans and communications programs around the concerns, expectations and characteristics of that audience. When it truly becomes an extension of the plan sponsor’s culture, this approach also can help with talent retention.
PS: What advice do you have for plan sponsors that want to do all these things?
McCarthy: Do business with organizations that are culturally connected with what’s important to you. You want somebody who understands the needs of the individuals in your plan, and regularly provides guidance around plan design features and functionality geared to your employee population. On that score, I’ll put in a plug for OneAmerica, because this is an organization that is truly customer-focused, both high tech and high touch.
PS: We touched briefly on total financial wellness. What are you doing to help plan sponsors and their participants with this?
McCarthy: We’ve built an array of educational tools and calculators to help participants improve their financial wellness, and we also provide access to our concierge service which offers one-on-one guidance from a financial professional.
PS: Retirement income is an area of increasing focus for plan sponsors and participants alike. How can sponsors help participants convert their savings into a reliable stream of retirement income?
McCarthy: There are a variety of income strategies and products that provide flexibility for plan sponsors and participants using time-tested concepts. Our OnePension offering allows participants to annuitize their account balance, providing them with the option of guaranteed income for life. It’s flexible enough that employers can dial their plan contributions up or down based on their profitability, or any other factor important to them. We think this can work well for everybody.
OneAmerica® is the marketing name for the companies of OneAmerica.
Products issued and underwritten by American United Life Insurance Company® (AUL), a OneAmerica company. Administrative and recordkeeping services provided by McCready and Keene, Inc. or OneAmerica Retirement Services LLC, companies of OneAmerica which are not broker/dealers or investment advisors. Provided content is for overview and informational purposes only and is not intended and should not be relied upon as individualized tax, legal, fiduciary, or investment advice. Lifetime income is not the only annuity payout option and the individual should consider with care their specific needs and financial situation prior to annuitizing.