James Hobson Joins Ubiquity Retirement as New CEO

James Hobson

Ubiquity Retirement + Savings, formally known as Decimal Inc., Monday appointed James Hobson as the company’s new CEO.

Hobson until recently served as CEO of Attune Insurance. In the new role, he is charged with directing Ubiquity’s next phase of growth while strengthening long-term partnerships across the small and midsize business markets, according to the announcement.

Hobson has experience in leading technology-enabled financial services organizations. Most recently, he served as CEO of Attune Insurance until October 2024, according to his LinkedIn profile. Hobson previously held senior leadership roles at OnDeck and iQor. At Attune, he oversaw product expansion and relationships with carriers and partners as the company scaled its digital insurance platform.

Hobson also has board-level experience at insurance and financial services organizations. He has served as a board member at Brightway Insurance since March 2022 and at Doxa Insurance Holdings LLC since December 2024, according to his LinkedIn profile.

“Ubiquity has built a strong reputation as a partner small businesses can count on, and we’re entering a new phase that requires the right leadership to scale with intention,” said John Pasquesi, a Ubiquity investor and board member, as well as the founder of Otter Capital, in a statement.

Hobson succeeds Ubiquity Founder Chad Parks, who retired after 25 years of leadership.

“I am excited to work with the Ubiquity team and our partners to continue to improve the small business 401(k) plan experience and increase accessibility to the right retirement options for every small business in America,” Hobson said in a statement.