BAN Builds Alliance Partnership

September 22, 2009 ( - The Principal Financial Group, Sun Life, and Unum are the first members of Benefit Advisors Network's (BAN) newly formed Alliance Partnership.

According to the announcement, in addition to providing Smart Partners – BAN members – with the ability to pick and choose top-line resources, as well as co-brand or private label client solutions, the Alliance Partnership will generate revenue which BAN will use to develop additional tools, services, and resources for its members.  

BAN is a national network of independent benefit advisory and consulting companies.  

“The Alliance Partnership brings a full array of resources and product solutions to BAN member firms. These solutions can be tailored to meet specific client needs, while helping members to create exclusive marketing solutions to differentiate themselves in their marketplace,” says BAN Director Deane Elek.

BAN recently announced plans to expand into 21 additional markets across the country.   The firms says that BAN only selects one firm per market or market segment to join the organization, and that its “unique structure and philosophy allow members to share best practices, unencumbered by concern about the presence of their competitors.”

Benefit Advisors Network is a federated association of benefits brokers who leverage their combined size to bring employers the right solutions at competitive prices. Together they represent more than 10,000 employer groups and 8.5 million employees.   More information is available at .