Brightscope Turns its Attention to Advisers

April 26, 2011 ( – Retirement plan rater BrightScope has now turned its attention to financial advisers. 


The San Diego-based firm today announced the launch of BrightScope Advisor Pages, which it calls a “breakthrough way for people to discover, research, and select a financial advisor”.    

According to a press release, BrightScope obtains its data for the free, searchable database “directly from publicly available sources, including required regulatory filings from the Securities Exchange Commission”.  The firm notes that financial advisers can “augment” these primary sources by claiming their BrightScope Advisor Page. 

 “Never before has it been possible to learn so much about a single advisor,” said BrightScope CEO, Mike Alfred, in a press release. “Firm websites and LinkedIn pages don’t tell you the things you need to know to make aninformed decision, and the amount of time it would take the average person to obtain the information, involving an immense amount of various public records and sources, is endless.” 

Brightscope says that the aggregated, information covers “everything someone needs to make an informed decision”, including location, qualifications, amount and types of assets under management, area of specialty, legal disputes, formal complaints and more. 

Read PLANADVISER’s interview with Mike Alfred at

More information about BrightScope Advisor Pages is available at