With the new enhancements, Choicelinx now offers customized employer messaging, video messaging, side-by-side product cost modeling, interactive product comparisons, and more.
Keith Scally, Choicelinx’ President, said in a press release: “Typically, any information designed to help employees make benefits decisions are stand alone “tools” that are separate from the enrollment process employees use to make their benefits selections. Asking employees to go to one place to conduct their research and another to make a purchase presents an unnecessary barrier to employees.”The company contends that presenting the information employees need at the time when they need it most, helps them make better decisions. These new capabilities provide employers with another tool to make the benefits selection process easier for employees.
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