Choicelinx Adds Benefits Communication Tools

August 5, 2011 ( - Choicelinx has incorporated a suite of communications tools embedded in its employee self-service Web site that employers can use to deliver customized messages about benefits to their employees during the coming annual enrollment season and beyond.

With the new enhancements, Choicelinx now offers customized employer messaging, video messaging, side-by-side product cost modeling, interactive product comparisons, and more.  

Keith Scally, Choicelinx’ President, said in a press release: “Typically, any information designed to help employees make benefits decisions are stand alone “tools” that are separate from the enrollment process employees use to make their benefits selections.  Asking employees to go to one place to conduct their research and another to make a purchase presents an unnecessary barrier to employees.”  

The company contends that presenting the information employees need at the time when they need it most, helps them make better decisions.  These new capabilities provide employers with another tool to make the benefits selection process easier for employees.