Companies Failing In Strategic Communication

November 26, 2002 ( - Seventy-three percent of HR professionals believe their company has clearly stated its strategic direction, but only 44% feel the strategic direction was communicated well to employees.

Fifty-three percent of those surveyed believed senior HR management was involved in developing the strategic direction. A smaller group (47%) felt it participated in the review of the strategic plan, according to The Society of Human Resources Management’s (SHRM) “2002 Aligning HR With Organization Strategy Survey.”

SHRM says the results show HR professionals need to be more involved in developing and implementing a company’s strategic direction.

The survey, an examination of how HR aligns with the organizational strategy, had 1,310 responses from HR professionals and asked questions regarding strategic direction, strategic planning, evaluation of strategy, budgeting and the linkage of goals and incentive compensation.  

Not surprisingly, 89% of HR professionals feel overall senior executive management best understands a company’s strategic direction, with 66% believing middle management also understood.