The position, which reports to Delaware CEO Jude Driscoll, will build on Bashan’s previous eight years at CIGNA, where he most recently served as President of CIGNA Healthcare of New England. In this role, he spearheaded the transition of the firm’s product and marketing strategies, according to a news release.
Prior to that, Bashan served as the Senior Vice President of CIGNA’s E-Commerce division and from 1995 to 1999, was President of CIGNA Financial Services. In that post, he had responsibility for the firm’s retail brokerage, small market 401(k) and retained asset operations.
Previously, Bashan was a Vice President at New York Life Asset Management, where he headed a retail mutual fund business unit that focused on capturing rollover IRA assets, and also held positions developing and overseeing the marketing of 401(k) products.
Bashan graduated from the State University of New York at Oneonta with a Bachelor’s Degree in Business/Economics. He earned an MBA at the State University of New York at Binghamton and is a Chartered Financial Analyst.