The strategy focuses on designing best-in-class user experiences that move beyond transactional needs by leveraging technology to communicate, collaborate, and influence behavior for targeted audiences.
A press release said the first step in deploying the strategy focuses on reengineering plan sponsor and participant Web sites to elevate their relevance, visual value, and directness. Collaborating with clients, DST Retirement Solutions is utilizing a two-prong approach that identifies client requirements and implements key success factors. Important enhancements include video capabilities and increased levels of customization, including user preferences to drive tailored content to individuals.
According to Joe Rathgeb, DST Retirement Solutions Chief Development Officer, “With input from our clients, we are making participant and plan sponsor Web sites relevant, visual, easy to navigate, and proactive to help drive improved participant outcomes while helping plan sponsors ease the administration of their plan. Clients will have the ability to not only brand the Web sites to their look and feel, but the sites are flexible so that they can provide and deliver custom content, helping them continuously differentiate themselves.”
According to the announcement, the new strategy is built around a framework that includes:
• Enriched user experiences,
• Content management,
• Customization based on user preferences,
• Security administration,
• Collaborative processing,
• Monitoring and measuring, and
• Information targeted to specific audiences.
DST Retirement Solutions has engaged Makibie, a Web consulting firm to participate in the reengineering of the Web sites. Makibie is working with DST Retirement Solutions to help focus on retooling sites to provide a simplified model to clients that will help them differentiate, improve speed to market, and provide consistency across all audiences.
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