Firm Launches Plan Sponsor Video Series

October 26, 2012 (  Gross Strategic Marketing (GSM) made available its Plan Sponsor Video Series.

The new program has been developed to more effectively introduce educational topics to retirement plan sponsors and addresses the challenges third-party administrators (TPAs) and recordkeepers face with getting the attention of busy clients. Plan Sponsor Video Series combines streaming video content with support for email messaging and analytics.  

The program features industry experts addressing topics including fiduciary responsibilities, plan documentation and design, and plan audits through video segments that are light on industry jargon. The videos encourage dialogue about vital issues between TPAs/recordkeepers and their clients.  

The program is available on a subscription basis.  

More information is at