According to a press release, Greene will be responsible for executing Great-West’s branding strategy, supporting the company’s blueprint for growth through strategic marketing campaigns, and leading its marketing team. He will report directly to Mitchell Graye, Great West’s president and CEO.
Greene joins Great West from Bernstein-Rein Advertising in Kansas City, Missouri, where he was senior vice president and director of marketing and strategic planning. He has previously held senior marketing and product management positions at American Century Investments, American Express Company, Inc., Chase Manhattan Bank and OppenheimerFunds, Inc.
Greene is a graduate of Hamilton College and earned his MBA from Columbia University. His has served as past chairman of both the Investment Company Institute’s Marketing Committee and the Mutual Fund Education Alliance.
In recent years Great-West has focused on growing its financial services business, selling its healthcare division in 2008. “Joe will play a key role in helping us re-brand Great-West as a leading provider of financial services – ensuring that our positioning and messaging resonate with our current and future customers,” said Graye, in the announcement.