The new program enhancement – “Cracking the Code” – is a set of practice management strategies to help retirement professionals unlock the business opportunities found in the Form 5500. Similar to the other tools and resources in the GROW Program, “Cracking the Code” includes actionable sales ideas and guidance that can be leveraged for relationship-building and business growth, the announcement said.
“Cracking the Code” includes a guide for navigating the various sections of the Form 5500 for sales opportunities, leveraging online reports and Web sites to develop business leads, and taking advantage of ING’s resources to drive action.
The sales ideas and opportunities offered in the campaign focus on:
- Plan Design – Help educate potential clients on alternative plan designs that might save them money, maximize deferrals and/or decrease administrative workload.
- Service – Demonstrate value to customers who could benefit from an increased level of service and support.
- Education – Uncover opportunities for a sponsor to create more customized employee education programs that can help improve plan metrics.
- Compliance / Fiduciary – Offer solutions and guidance to address fiduciary responsibilities and help keep a plan compliant.
“Tapping the Form 5500 for plan design ideas is one strategy that advisers, consultants and TPAs are finding especially useful,” said Bob Kaplan, vice president and national training consultant for ING U.S. Retirement Services, in the announcement.
For more information, call 1-866-481-3653, option 4.