According to an announcement Niu will lead a newly-formed group that is responsible for creating a strategic, customer-driven marketing culture across the Retirement Services organization. In this role, he will focus on developing customer- and distributor-focused research, creating a common voice for ING in Retirement Services marketing and communications vehicles, and identifying and executing cross-organizational marketing and product synergies.
In addition, the announcement said, Niu will continue to lead ING’s multicultural growth strategy and execution for the U.S. Part of his responsibilities will be to build and implement a multicultural sales and services solution for Retirement Services that leverages the effort he initiated and will continue to oversee for the Insurance business.
Niu is based in ING’s Windsor, Connecticut, office, and will report to Catherine H. Smith, CEO of U.S. Retirement Services.
Niu spent the past two years as chief growth officer for ING U.S. Insurance. Prior to ING, he held various leadership and management positions within the financial services industry, working in North America, Europe, and Asia.
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