Interest in Health Incentives Dropping

December 15, 2010 ( – The percentage of people who think getting a financial incentive would be extremely or very useful for choosing a more effective health-care treatment decreased from 61% in 2009 to 55% in 2010, according to a report.

A news release about the data from the Employee Benefit Research Institute (EBRI) said the percentage of people who had an interest in using high-quality provider networks that offer lower cost sharing dropped from 45% in 2009 to 42% in 2010.

Despite the overall drop, young people, minorities, and low-wage workers are still more likely to find financial incentives extremely or very useful, EBRI found. There was no significant difference between women and men and no difference found in education level.

“There is a distinct difference between the attitudes of younger and older consumers as it relates to the impact of financial incentives to steer behavior,” said Paul Fronstin, director of EBRI’s Health Research and Education Program and author of the report, in the news release. “And this study gives us the opportunity to track the trends of how each demographic is feeling about the usefulness of certain incentives offered to them.”

According to EBRI, findings in the report include:

  • Younger individuals were more likely than older ones to report that incentives to choose the most effective treatment would be extremely or very useful. Sixty-two percent of persons under age 45 reported that they would find incentives useful, compared with 52% of 45−64 year olds and 41% of individuals age 65 and older.
  • Among those who reported that their health status had gotten worse during the past five years, about 18% reported that they did not think that a lower cost-sharing incentive to choose more effective treatments would be useful. In contrast, about 9% of individuals whose health status had gotten better in the last five years did not think that a lower cost-sharing incentive to choose more effective treatments would be useful.
  • Individuals who reported that they had not experienced an increase in either premiums or cost sharing were more likely than those who had to report that lower cost sharing would not be a useful incentive to choose a more effective treatment. Similarly, those experiencing a cost increase were more likely than those who had not to report that they would be interested in lower cost sharing as it relates to using a limited network of high-quality providers.

The data is based on the EBRI/MGA 2010 Health Confidence Survey. More information is at