Legg Mason Appoints New Head of U.S. Product and Marketing

According to the announcement, in this role Schiffman will be responsible for directing the firm’s product development and product marketing strategy across all distribution channels. He will be based in Stamford, Connecticut.

Schiffman most recently was National Sales Manager at Lincoln Financial. Prior to that, he was Director of Sales and Marketing for Prudential Annuities from 2003-2006 where he was responsible for setting the strategic direction for growth of the division across the independent, wirehouse, bank and agency channels, and where he led the effort to develop Prudential’s “Retirement Red Zone” campaign, the announcement said.

From 2002-2003, Schiffman was National Sales Manager for Dreyfus Corporation, focused on separately managed accounts, mutual funds, variable annuities, and investment-only 401Ks. From 1994 to 2002, he held senior positions at Manulife Financial.

“Matt has a proven track record in identifying trends in the marketplace early and in creating strategies to build innovative products that serve investor needs. Now that Legg Mason has expanded into new distribution channels, Matt will lead an aggressive, focused campaign to identify ways in which we can serve this expanded client base.” David R. Odenath, Head of the Americas for Legg Mason, commented in the announcement.