LFD, the wholesale distribution arm of Lincoln Financial Group, and Primerica, an independent financial services marketing company, will be incorporating additional Lincoln annuity products into Primerica’s retirement lineup. These new products will help provide an expanded range of financial solutions to better prepare their clients for retirement.
This is the second major launch of a Lincoln product since the companies began their partnership in 2011, an alliance that enabled Primerica’s representatives to offer Lincoln’s Fixed Indexed Annuity product as part of its retirement planning portfolio.
Beginning on July 1, Primerica representatives will also be able to recommend the Lincoln ChoicePlus Assurance variable annuity and a new proprietary fixed indexed annuity, Prime Income Optimizer, as part of their offerings.
“We are excited about expanding our partnership with Lincoln Financial,” said John Addison, chairman of Primerica Distribution and co-CEO. “Today’s announcement is another important step in our efforts to expand our investment and savings product offerings for our clients and help build and grow our sales force, which is already the biggest and best in the financial services industry.”
“Primerica’s decision to expand their array of Lincoln products will better position their representatives to help a broader base of clients protect assets and meet very specific income needs during retirement,” added Will Fuller, president of Lincoln Financial Group Distribution.
Addison and Fuller believe that these solutions will provide clients with a compelling savings option for meeting specific retirement needs, while offering predictability, security and potential guarantees for growth towards future income in any market.