Wilshire Associates founder Dennis Tito may have
more of a stomach for the investment business than he does
for space travel-however much he loved venturing "where no
[business]man had gone before." Tito, the founder, president,
and chief executive officer of Santa Monica, California-based
Wilshire, made headlines in late April when he paid $20
million for the chance to blast off with the Russians as they
took a lifeboat to the International Space Station.