Rocket Man

Wilshire Associates founder Dennis Tito may have more of a stomach for the investment business than he does for space travel-however much he loved venturing "where no [business]man had gone before." Tito, the founder, president, and chief executive officer of Santa Monica, California-based Wilshire, made headlines in late April when he paid $20 million for the chance to blast off with the Russians as they took a lifeboat to the International Space Station.

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