MassMutual Names Smiley for Retirement Marketing Post

December 16, 2008 ( - MassMutual announced it has tapped E. Heather Smiley as vice president, marketing communications in its Retirement Services Division.

A MassMutual news release said Smiley will supervise national accounts communications and participant, sponsor, and adviser marketing, as well as advertising and public relations for the retirement business.

Smiley is based in MassMutual’s Springfield, Massachusetts headquarters and reports to Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division and chairman and CEO of MassMutual International LLC.

Smiley earned her bachelor’s degree in marketing and English from the University of Tampa. She most recently served as senior vice president of marketing communications for Fidelity Investments.