A Mercer news release said the interactive Web site uses hypothetical personal retirement scenarios based on different ages and challenges to bring a “real world” relevance to retirement planning. It is designed to motivate participants to consider what they are currently doing to save for retirement – and what they could be doing better.
According to the announcement, RetireTALK is a two-phase campaign that will address universal retirement planning themes: “Saving and spending habits” (explores a variety of positive and negative habits and reinforces effective savings strategies) and “Fact or fiction” (explores common misconceptions about saving and puts some myths to rest). Each phase will include new personal retirement scenarios, instant polls, quick tips, and easy-to-use planning calculators. Additionally, the campaigns will use social media elements to further drive engagement, such as a “Share It” feature and a “Tweet of the Week” that provides retirement planning facts and statistics.The campaign launched in mid-April for Mercer’s clients and is also available to the public at http://www.retireTALK.com.