Adds to Alerts Service

July 27, 2007 ( -, an online resource of financial planning tools for stock options, restricted stock, restricted stock units and stock appreciation rights, has enhanced its myAlerts service of email notices for people who track stock grants on its Web site.

The service now allows a user to set a maximum and minimum price for each stock grant and sends an email when the grant hits the target price with the grant details, according to a press release. Companies can add this new feature to the custom Web sites they license from, and financial advisers who subscribe to Pro Membership can send these alerts to their clients.

The stock price alert is an addition to other alerts employees and advisers can arrange to remind them about key vesting dates, imminent expirations and desired pre-tax grant values. Users can also set up myAlerts to email them daily, weekly or monthly summaries of stock grants, the release said.

“myAlerts can remind users about these key financial-planning opportunities. In addition, myAlerts can help in the development of overall strategies for exercising and selling. Executives can even use the stock-price alerts to monitor the trigger points for Rule 10b5-1 trading plans,” said Bruce Brumberg, editor-in-chief of, in the release.

myAlerts is a benefit of Premium or Pro Membership at and is also available for licensing and part of custom sites for companies. A one-month free trial is available on the myAlerts page of . Registration is required.