Pension Analytix’s value proposition lies in working with clients to lower the cost of acquisition, by measuring sales effectiveness and improving efficiencies within marketing and sales organizations of retirement providers, the company said in a press release. It offers a full integration of multi-vendor pension databases that can be customized into a fully integrated CRM solution.
The firm was launched in 2008, and founded by Colin Fernandes, who worked previously for Fidelity Retirement Services and JP Morgan Retirement Plan Services. The firm leverages market research, and uses a proprietary analytical and technology based solution and multiple data sources to score each one of the 650,000 plan sponsors in the retirement industry, according to the announcement.
Pension Analytix, Inc. claims it can highlight key plan sponsor wants and needs using a market-driven database solution.
The firm works with consultants, recordkeepers, financial advisers, third party administrators(TPA’s), and RIA’s.