Geared toward the teen and 20-something audience, GenXpense.com educates users about the latest financial issues through video streaming technology. According to a press release, a series of videos featuring people ages 16-34 in dialogue with leaders having various financial expertise appears the moment users access the site, and each video tackles important topics such as saving, investing, student loans, taxes, insurance, and retirement. The site is advertiser-supported.
“We’re showing them that as our users grow, so will their financial product needs. GenXpense.com will recommend products to users based on criteria they input on the site. We’re developing technology so advertisers can track users’ financial development and see if they require new financial products,” said Matt Cimaglia, President & CEO of GenXpense, Inc., in the announcement.