According to a press release on the survey, 71% of respondents use a newsletter to communicate information – 36% to employees only and 35% to employees and retirees.
The top five issues cited by respondents as being communicated in newsletters were:
- Information on employee benefit issues (88%),
- Organization news (72%),
- Health tips or wellness information (62%),
- Messages from specific executives such as the CEO or president (52%), and
- Retirement planning information (50%).
Of those who use newsletters to communicate to employees, the majority (72%) said the newsletters were prepared in-house, according to the release. Twenty-five percent of respondents said they partially outsource their newsletter, while only 3% said they completely outsource their newsletter.
Newsletters are most commonly mailed to employee homes (56%), survey results showed. Thirty-seven percent of respondents who use a newsletter said the newsletter is sent via email and 31% said it is posted on the company intranet.
More information can be found at www.ifebp.org/surveysample .
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