Product & Service Launches

MissionSquare Revamps Branding

MissionSquare announced plans to roll out an updated brand name and logo, a redesigned website and a new promise.

MissionSquare plans to gradually drop “retirement” from its full title, according to a firm spokesperson. The name change will affect MissionSquare’s logo as well, which currently includes the second word. The firm’s redesigned website—changing from Missionsq.org to MissionSquare.com — will include new account opening features and updated account management functions.

The firm’s new brand promise is, “Big enough to deliver, small enough to care.” MissionSquare asserted in a company statement that the slogan reflects the firm’s experience serving customers of all sizes, “while remaining true to the organization’s commitment: building lasting relationships through deeply personalized service and care.”

Lincoln Financial, Bain Capital Launch Private Market Fund

Lincoln Financial and Bain Capital launched a new private market fund, the Lincoln Bain Capital Total Credit Fund, available to individual investors.

The evergreen fund will offer a globally varied portfolio of private credit investments, including loans to midsize private companies, asset-based finance and structured credit. Lincoln Financial stated in the announcement that the fund will allow individual investors access to growth opportunities in the private market that have traditionally been available only to high-net-worth individuals and institutional investors.

Cantor Fitzgerald Introduces Gold-Backed Bitcoin Fund

Cantor Fitzgerald Asset Management introduced the Cantor Fitzgerald Gold Protected Bitcoin Fund, which combines bitcoin’s growth potential and adoption with gold-based downside protection.

The fund allows investors to earn 45% of bitcoin’s uncapped appreciation—before fees and expenses—over a five-year investment period. If bitcoin declines in value, the fund uses gold’s performance to help protect up to 100% of the original investment. The structure is intended to allow accredited investors exposure to cryptocurrency within a risk-managed framework, according to the firm.

“With risk assets at or near all-time highs, timing and protection matter,” said Bill Ferri, Cantor Fitzgerald Asset Management’s global head, in a statement. “This gold-protected Bitcoin strategy spans five years and tackles both risks head-on: it captures Bitcoin’s upward trajectory while gold provides a safety net that historically performs well when markets decline.”

The Standard, BenefitEd Collaborate on Financial Education Assistance

The Standard Insurance Co. and BenefitEd have partnered to allow clients of The Standard to offer their employees customized education assistance programs.

The Standard’s clients can contract directly with BenefitEd to access the following products at a discounted rate:

• Employer-assisted student loan repayment: Employees can pay down student loan debt via tax-free direct contributions or matching programs;
• Employer-assisted college savings: Employees can pay for their or their family’s future education through supplemented 529 college savings contributions;
• Tuition reimbursement: Employers can work with BenefitEd to manage tuition reimbursement programs; and
• Employee choice: Employees can choose the tax-free option for their retirement savings and/or student loan repayment matching funds, without employers having to reduce other benefits.