Prudential Retirement Names New Chief Marketing Officer

January 25, 2011 ( - Kara Segreto has been named Chief Marketing Officer for Prudential Retirement.

In this role, Segreto will oversee the development and execution of Prudential Retirement’s marketing programs that support the organization’s overall strategy and plans for its defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits lines of business. She will be responsible for teams that develop and deliver: marketing, brand, and promotional strategies and campaigns in support of Prudential Retirement’s business initiatives; marketing and participant communications and educations programs for clients and intermediaries; market research and competitive intelligence; and e-commerce strategies and tools for general market outreach and for plan sponsors, participants, and intermediaries.  

According to a press release, during her career with Prudential, Segreto has held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development. Prior to that, she led Prudential Retirement’s Integrated Marketing & Strategy and was director of Participant Programs, among other leadership roles.  

Segreto earned a BA in English Literature from Haverford College and an MBA from the American Graduate School of International Business.