Advisor Advantage is geared to provide data aggregation to RIAs in a single access source, supplying information on investment transactionswithin an account that includes asset data collection, reconciliation, and reporting, even from multiple investment sources, according to the firm. This is facilitated by electronic connections with more than 30 New York Stock Exchange member firms allowing Security Trust to receive the necessary data files.
Included in the back-office infrastructure is:
- Web-based reporting
- Trading and settlement of mutual funds
- Administration of separately managed accounts.
Further, the platform provides automated daily trading and exchanges in the following areas:
- Unitization of separately managed accounts
- Company stock and cash, and fund of funds
- Individually directed brokerage accounts with multiple brokers
Additionally, Advisor Advantage offers trustee services for personal trusts, estates, and retirement plans and same-day/late-day trading of mutual funds for retirement plans.
Advisor Advantage is being rolled out in conjunction with PGR Solutions, LLC. More information about Security Trust Company’s services can be found on their Web site, www.securitytrustco.com .