Products July 7, 2008

SunLife Offers Better Benefit Statements for Canadian Plans

July 7, 2008 (PLANSPONSOR.com) - Sun Life Financial has unveiled a new member statement for Canadian retirement and savings plans.
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Features of Sun Life Financial’s my statement, according to a press release, include:

  • A first-page summary of information plan members said they value most, organized in distinct areas, personalized for each individual (plan balances, rates of return, investment mix),
  • Clear visuals and graphics, and
  • Explanations.

In addition, content management technology, messagepoint, delivers targeted, member-specific calls to action on the statements.

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In the announcement, SunLife said an independent third-party survey conducted by Rogers Publishing found that:

  • Only 5% of respondents are very satisfied that their statements are read thoroughly,
  • Only 9% of plan sponsors are strongly satisfied that their statement motivates behavior that’s in the best interests of plan members, and
  • Only 9% are strongly satisfied that their pension statements promote their organization as an employer of choice.

More information is at www.sunlife.com .

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