Survey: Qualitative Measures Impt. For Manager Selection

October 30, 2007 ( - A recent Russell Investments survey found that 75% of U.S. money managers cited qualitative factors such as philosophy, people and process as being 'extremely important' in judging a manager.

A Russell news release said 51% mentioned quantitative information, such as performance and risk, as “extremely important.”  

“The money managers we surveyed had clear and consistent views regardless of size or asset class. When evaluating and selecting a money manager, it is important to be adept at considering qualitative factors such as the underlying investment philosophy, the professionals involved and the consistency of the investment process. It is these characteristics that money managers believe should be considered during a comprehensive evaluation process,” said Andrew Klebanow, a consultant with Greenwich Associates, in the news release.

The study, which was commissioned by Russell Investments and independently conducted by Greenwich Associates, involved responses from 112 domestic equity/fixed income and global equity/fixed income institutional money managers.

Interviews were conducted via the internet with follow up calls from January to April 2007.