The Principal Introduces Employee Health Improvement Program

April 6, 2010 ( – The Principal has introduced a new health program that integrates health and wellness benefits.

The Principal Value-Based Health Benefit gives financial incentives to employees who choose to engage in preventive medical care and healthy behaviors, according to a press release.   

Under the value-based benefit model employees who participate in health improvement activities, such as preventive screenings and educational seminars, receive a better health benefit often at a lower cost. In addition to lower premium contributions, the better benefit includes lower deductibles, co-payments, or out-of-pocket maximums.   

Those who elect to not participate will have a lesser benefit level often at a higher cost.   

Other features of the Value-Based Health Benefit program include:

  • A wellness program focused on risk identification and improvement through year-round coaching and education;
  • Reduced costs for members with special health conditions who follow maintenance medication guidelines;
  • Financial incentives to seek preventive care through reduced out-of-pocket expenses; and
  • Comprehensive member education available in print, online or in person.

“Healthy employees have fewer absences, are more productive while at work and are less likely to get injured. It’s simple. A healthy work force saves money and contributes to a healthier bottom line,” said Jerry Ripperger, director of business development for the Principal Financial Group, in the announcement. “Our new program gives employees concrete, financial reasons to become more engaged in their own health care and accountable for their health-related choices.”  

The new program is available for self-funded clients of The Principal. More information is at