Designed for employers with 300 to 1,000 employees, the program allows employers to create tailored programs based on their specific needs. The Principal works with the employer to develop a customized incentive strategy, communication plan and educational Web site for employees, and because the program is designed specifically for the midsize market, employers benefit from targeted materials that are relevant to their employee population.
According to a press release, key features of the program include:
- Preventive screening services with industry-leading accuracy;
- Health coaches who employees can contact to discuss their wellness; and
- An online wellness portal designed to meet individual employee needs.
“We know that with wellness one size doesn’t necessarily fit all, which is why we’ve taken a different approach for midsize businesses,” said Lee Dukes, president of Principal Wellness Company, a subsidiary of the Principal Financial Group, in the announcement. “Our programs for these businesses contain many of the features available to large companies, but are flexible enough to still meet the specific needs of these businesses at an affordable cost.”