The Standard Offers Retirement Savings Campaign Materials

October 15, 2009 ( - Standard Retirement Services has launched two new retirement savings campaigns designed to promote enrollment, increase contributions, and motivate ongoing asset allocation review.

The company said its 401-yay! campaign targets 401(k) plan participants, while Rethink Retirement! targets participants in non-401(k) plans, such as 403(b) plans. Materials may be used in conjunction with the upcoming National Save for Retirement Week, October 18-24.

“These materials make it easy for plan sponsors to get the word out,” said Sheri Fitts, director of communications and large plan sales at The Standard, in a press release. “They were designed with participants in mind – to get them into the habit of saving for their future.”

For more information, visit or call 877-805-1127.