ABGFS Offers Clients Liazon’s Bright Choices Exchange

Bright Choices helps employers save money on their health care costs by setting predictable budgets—while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits.

Alliance Benefit Group Financial Services, Corp. (ABGFS) has partnered with Liazon to offer its clients Liazon’s Bright Choices Exchange.

Bright Choices is an online benefits store that aims to change the way employers and employees buy benefits. It helps employers save money on their health care costs by setting predictable budgets, while also allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from national and regional providers.                

Cloud computing infrastructure and security protection ensures continual access and safeguards confidentiality of data transmission. Decision support and education helps employees make smarter benefits selections.

“The addition of Bright Choices to our allmybenefits program has brought much needed simplicity to the complexity of benefits for both employees and employers,” says Bradley K. Arends, CEO of ABGFS. “The allmybenefits program now includes a fully comprehensive employee benefits package, providing the education, aggregation, automation, and a shopping experience rich in choice for sponsors and their participants, which is a rare but crucial combination to succeed in today’s environment of employee benefit costs and regulations.”

Arends adds, “The convergence of health and retirement and our unique allmybenefits approach, combined with the Bright Choices Exchange and our allmymoney financial wellness app for participants, offers employers a new, contemporary way to efficiently and affordably deliver employee benefit programs that can be customized by each employee.”

More information about the allmybenefits program is available at www.allmybenefits.com.

«